Tetra is an era themed nightclub that houses four very different time periods. This night life destination provides a uniques experience to its customers by immersing them in an environment they would not be able to experience anywhere else.
For this project I was tasked with coming up with my own company and designing a custom logo for it. The idea for Tetra stayed continuous, but there were many name changes and logo designs that led me to the final product. I learned to design for the personality of my brand and how I wanted other people to perceive it. When initially sketching I was not expressing the feeling I wanted customers to be experiencing. From there, I chose to do a logotype with cursive to reminisce the past and create motion to reference dancing.
Circles were used to define specific shapes within the logo design
Sketches
Initial sketches of final design drawn in black sharpie
Branding Guideline
