City Pop Up
Sephora Pop Up
Central Park Pop Up
Branding
Mission: chiara is dedicated to creating top tier skincare products that will make you feel like a better version of yourself. Using the best ingredients, chiara creates luxurious products that make you feel confident and keep your skin glowing throughout the day.
Audience: chiara markets towards females who are 20-40 years old. These individuals care about their skin and want to keep it healthy and wrinkle free.
Packaging
Chiara's Spring 2025 collection features three distinct scents; Jasmine & Rose, Lilly of the Valley & Lavender, and Lilac & Bergamot. These scents are differentiated from each other and the regular products by specialty spring packaging. The lid wrapped packaging reflects the scents customers smell in each product. Additionally, each scent corresponds to a color in the spring branding guide.
Pop-Up Shops
Additional Experiences: Music
The City pop-up utilizes arches to grab attention but also allows for people to see through and access the products from all angles. The arches are designed to represent the floral scents in the product and also reference the gold tones found throughout chiara's brand.
Additional Experiences: Music
The Sephora pop up specifically targets people who typically shop for makeup and skincare. By having a whole corner display and including images, chiara is conveying the luxurious and glowy qualities its products possess. This pop up location will also have free samples of the product so customers can try before they buy.
Additional Experiences: Music and Floral Scents
The Central Park pop-up features a make your own bouquet station and free samples of the products. Each scent corresponds to a bouquet you can choose to make. The floral aspects of this pop-up connects to the nature surrounding it as well and the floral inspired arch that will draw potential customers in.
