Renders created with the help of Professor John Dyer
Lemagi is
The most magical lemonade ever. The first written record of a drink resembling lemonade was Qatarmitzat, a sweetened lemon water made in Egypt. Paying homage to lemonade’s roots, Lemagi merges Ancient Egyptian mythology with modern magic in hopes of creating a memorable and enchanting experience. The drink utilized edible glitter to enhance the magic qualities within the brand.
With Lemagi, Become a Magic Maker
The goals of Lemagi is to bridge the gap between adult and kid beverages by creating a fun visual drink for all ages, and to help people embrace magic and the mysterious. We value curiosity and embracing the unknown throughout our everyday lives. At Lemagi we strive to be the most magical versions of ourselves possible.
The target audience of Lemagi is tweens/teenagers. lemagis is the fun drink everyone is excited to drink. This beverage aims to be the drink equivalent of coming back to school with MacDonalds© after a doctors appointment. Everyone wants what you have. Everyone wants Lemagi
Branding
The branding of Lemagi converts its Egyptian roots and magical aspects in a jun and energetic way.
The logo is hand lettered and utilized a mix on cursive and print letters to mix the past and present together and appeal to the younger audience.
The primary colors: Red, Yellow, White, represent the original flavor of Lemagi and bring a bright and energetic feeling to the brand. They secondary colors: Indigo, Pink, and Green, represent the additional flavors of Lemagi and bring a fun and playful side to classic lemonade.
The brand imagery combines icons from ancient Egyptian hieroglyphics including the symbol for Heka, the god of magic, and different angles of fruits that reflect the flavor of the drink. The patterns of these fruits are utilized as a secondary accent throughout branded elements.
Packaging Design
The flavors one Lemagi are Classic Lemon, for people who love the original, Strawberry, another classic that people expect to see, Blueberry, for a refreshing change to normal drink flavors, and Kiwi for the adventurous individuals who want to try something new and exciting.
The package design reflects the Egyptian belief in two types of magic (good and bad) which is translated into the flat packaging design that creates a two-toned layout when shown against the liquid. Additional homage is paid to Egypt through the hieroglyphic for magic and the scarab beetle. Magical accents are used to complement the glittering liquid within.
End Cap Display
Set in local grocery locations, this display will bring a little magic and excitement to your shopping experience. Bright colors are used to pop against the busy setting of a grocery store. One of the magical swirls from the packaging is used as a focal point to draw in potential customers.
Promotional Video
This quick ad is a great way to spread Lemagi across their audience. It could be seen as a precursor to YouTube videos, an ad on instagram, or a short TV commercial.
Final Renders
With all assets completed Professor John Dyer helped me create these sleek renders of the Lemagi bottles.
